The first stage of Lifecycle Marketing is to attract interest. In layman’s terms this means traffic. You may have heard that content is King, and it is. It’s true that you don’t want your traffic all dressed up with nowhere to go.
Now let’s assume (Insert your own donkey joke here > ass-u-me) that you have content to send traffic to. This could be an EBook, Your Newsletter (more on that later…), Your Product/Services page, etc.
Do yourself a favor and don’t make the FIRST mistake that most small businesses make. Don’t rush out and start advertising through Google pay-per-click ads.